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April 3   -   ArtsJournal: music

The Art Of Persuading You Without You Even Knowing

"The behavioral techniques that are being employed by governments and private corporations do not appeal to our reason; they do not seek to persuade us consciously with information and argument. Rather, these techniques change behavior by appealing to our nonrational motivations, our emotional triggers and unconscious biases. If psychologists could possess a systematic understanding of these nonrational motivations they would have the power to influence the smallest aspects of our lives and the largest aspects of our societies."


Read this article in its entirety on ArtsJournal: music...

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